Lichtsinn Motors earns 17th consecutive Circle of Excellence Award

Lichtsinn Motors of Forest City has been recognized as a 2011 Circle of Excellence winner by Winnebago Industries, Inc. To be honored as a Circle of Excellence dealer, Lichtsinn Motors excelled in customer satisfaction.

Winnebago Industries established the industry’s first dealer excellence program in order to recognize select dealers for excellence in customer satisfaction. Lichtsinn Motors has received this award each year since 1994. (17 consecutive years)

“Winnebago Industries is pleased to recognize Lichtsinn Motors – one of only 116 outstanding dealers that earned this year’s Circle of Excellence award,” said Winnebago Industries Vice President of Sales and Marketing Roger Martin. “Lichtsinn Motors has proven their commitment to their customers by providing the total RV experience – knowledgeable sales personnel, qualified service technicians and quality warranty and after-market service support. That commitment to providing excellent customer service is what separates Lichtsinn Motors from the rest – and is why they are deserving of this award.”

Circle of Excellence scoring is determined by rating dealers in four categories:

  • A Purchase and Delivery Satisfaction Study which is direct customer feedback after the purchase of a motor home;
  • A Customer Satisfaction Study which surveys customers six months after their purchase;
  • A S ales and Marketing Assessment that evaluates a dealership’s sales, market share, stocking levels and participation in product training and the Winnebago Itasca Travelers Club (WIT); and
  • A Service Parts Assessment that evaluates a dealership’s warranty/parts inventory, service training and certified technicians, and traveling customer care.

Dealerships earning the coveted Circle of Excellence status received an award featuring three concentric circles that symbolize the interconnected relationship between the customer, dealer and Winnebago Industries.

Lichtsinn Motors carries the Winnebago, Itasca and ERA lines of motor homes from Winnebago Industries.