Lichtsinn Motors earns 19th consecutive Circle of Excellence Award

LICHTSINN MOTORS Earns 2013 Circle of Excellence Award from Winnebago Industries

(Forest City, Iowa) – Lichtsinn Motors of Forest City has earned its 19th consecutive Circle of Excellence award from Winnebago Industries, receiving the customer satisfaction award at Winnebago’s Dealer Days event in Las Vegas, April 29–May 2.

Dealers were recognized for their excellence in customer satisfaction as it relates to the customers’ sales and service experience.

“We have the best dealer network in the industry, bar none,” said Winnebago Vice President of Sales and Product Management Scott Degnan. “We are extremely pleased to recognize the 118 outstanding dealers that earned this year’s Circle of Excellence award. These dealers are the best of the best with a proven commitment to providing excellent customer service to our retail customers. They have knowledgeable sales personnel, qualified service technicians and quality warranty and after-market service support for customers. These dealers are the reason we finished calendar 2012 as the leader in the motorhome industry.”

Circle of Excellence scoring is determined by rating dealers in four categories:

• A purchase and delivery satisfaction study which is direct customer feedback after the purchase of a motorhome

• A customer satisfaction study which surveys customers six months after their purchase

• A sales and marketing assessment that evaluates a dealership’s sales, market share, stocking levels and participation in product training and the Winnebago Itasca Travelers Club (WIT)

• A service/parts assessment that evaluates a dealership’s warranty/parts inventory, service training and certified technicians, and traveling customer care

Lichtsinn Motors carries the Winnebago, Itasca and Winnebago Touring Coach lines of motor homes from Winnebago Industries.