Lichtsinn Motors earns 2012 Circle of Excellence Award from Winnebago

Forest City, Iowa – Lichtsinn Motors of Forest City, Iowa, has been recognized as a 2012 Circle of Excellence winner by Winnebago Industries, Inc.  To be honored as a Circle of Excellence dealer, Lichtsinn Motors excelled in customer satisfaction.

Lichtsinn Motors has received this award each year since 1994 (19 consecutive years).

Winnebago Industries established the industry’s first dealer excellence program in 1986 in order to recognize select dealers for excellence in customer satisfaction.  This year, 104 dealers were honored with the Circle of Excellence award at the Company’s Dealer Days event in Las Vegas, Nev., May 14-16.  Dealers were recognized for their excellence in customer satisfaction as it relates to the customers’ sales and service experience. 

“Winnebago Industries is pleased to recognize Lichtsinn Motors – one of only 104 outstanding dealers that earned this year’s Circle of Excellence award,” said Winnebago Industries’ Chairman, CEO and President Randy Potts.   “Lichtsinn Motors has proven that they are the best of the best by providing exceptional customer service.  Lichtsinn Motors provides knowledgeable sales personnel, qualified service technicians and quality warranty and after-market service support to customers.  Their commitment to providing excellent customer service is why Lichtsinn Motors is deserving of this award.”

Circle of Excellence scoring is determined by rating dealers in four categories:

  • A Purchase and Delivery Satisfaction Study which is direct customer feedback after the purchase of a motor home
  • A Customer Satisfaction Study which surveys customers six months after their purchase
  • A Sales and Marketing Assessment that evaluates a dealership’s sales, market share, stocking levels and participation in product training and the Winnebago Itasca Travelers Club (WIT)
  • A Service/Parts Assessment that evaluates a dealership’s warranty/parts inventory, service training and certified technicians, and traveling customer care 

Lichtsinn Motors carries the Winnebago, Itasca and Era lines of motor homes from Winnebago Industries.