These Aren’t your Grandparent’s RVs

Iowa-based Winnebago Industries recently rolled out a trio of new motorhome models aimed at shaking up the camping industry. The new RVs, which range from value-minded to high-end luxury products, represent a bold departure from the norm for the brand. But they’re not necessarily unexpected, given CEO Michael Happe’s motivation to update the storied brand to better compete within the industry and to recruit new consumers to RVs, which traditionally have appealed primarily to audiences 55 and above.

Already, orders are backing up for some of the new models, said Ron Lichtsinn, owner of Lichtsinn RV, Forest City’s Winnebago dealer. Demand has been particularly strong for Winnebago’s new four-wheel drive motorhome, called the Revel. It’s designed for campers who want to get off the main drags and experience nature up close.

“We just can’t get our hands on enough of these,” Lichtsinn said. “It’s not going to be a model that every dealer wants to carry because they’re not going to understand the activities that these will be used for. But it’s such a unique model that can be used for so many different things.”

Lichtsinn said it’s an exciting time to be a Winnebago dealer.

“We have the most creative, broad audience lineup we’ve ever had from Winnebago Industries,” he said. “The response so far has been incredibly positive.”

While Winnebago is certainly charting a new course under Happe’s leadership, the dealer said the brand is managing to stay loyal to its roots.

“I think we’ve taken a mindset of traditional quality and maintained that mindset but also driven a much fresher look with a more contemporary style with all three of the new products,” Lichtsinn said. “It’s driven more toward an audience that Winnebago hasn’t really played in in the past.”

Here’s a look at Winnebago’s three new motorhome models:

Horirzon Microsite


The sleek exterior of the diesel-powered Horizon might not stand out in a crowd of huge coaches. But the interior features a decidedly modern look that could be confused with a contemporary urban apartment.

“This is a product that when you walk in it, you feel like you could be in a flat in London or a condo in Manhattan,” Happe said. “This is not your grandparents’ interior or living room. This strikes a chord with those customers looking for the RV lifestyle but wanting a contemporary design.”

With a suggested retail price tag of about $385,000, the Horizon is well below the company’s top-of-the-line Grand Tour model, which is listed as high as $513,000. The model, which ranges from 41 to 43 feet long, features a warm gray and brown color palette highlighted by Corian countertops, porcelain tile floors, glossy white cabinets and stainless steel appliances. Options include extras like a double vanity in the master bedroom and an electric fireplace.

“I think our diesel product manager and his product development team really stuck their neck out here and said, ‘Listen, we feel that this type of look is really missing. It doesn’t look like anybody’s doing that,'” Happe said.

He’s hopeful that the sharp design will help expand demand for the RV lifestyle among nontraditional buyers.

“They’ll look at the exterior and the interior and say, ‘OK, there’s an RV that matches my design taste.'”



On the opposite end of the spectrum is Winnebago’s new four-wheel-drive Revel. Marketed as taking a “no-nonsense approach to adventure,” the utilitarian motorhome has a suggested retail price of about $135,000.

Built on a Mercedes-Benz Sprinter chassis, the Revel is the most capable off-road vehicle ever built by Winnebago, Happe said. Its was designed to increase the occasions for RV use in North America.

“By producing a product that allows someone to explore the outdoors and get off the grid and be closer to the stream, be closer to the bike path, be closer to the ski hill is something that resonates with active explorers,” he said.

The 19-and-a-half foot, van-style RV includes a standard solar power system, diesel-powered heating and a dinette with a pull-up table that converts to additional sleeping space.

Forest City’s Winnebago dealer says the Revel is driving more demand than any other new Winnebago product in history. Some people want the motorhome for short adventures. Others want to make theirs a full-time home. Small enough to fit into many residential garages, some are even swapping their hulking SUVs in favor of the Revel.

“The Revel is literally the highest-demand product since launch that I’ve ever seen from Winnebago,” Lichtsinn said, “primarily because it appeals to such a larger audience than the traditional RVer.”

Intent Microsite


The Class A Intent is Winnebago’s attempt to better serve the value-minded customer.

The gas-powered coach, which ranges from 26 to 31 feet in length, is manufactured in Forest City. It includes a rear master bedroom, a convertible sofa and a dinette that converts into a bed.

Happe calls it a “groundbreaking product” for the brand. Listed at about $115,000, Happe said the “street price” for many customers will be in the $80,000 range. Positioned as a starter motorhome, company literature promises “the lifestyle you have been longing for at a price that meets your budget.”

But the CEO said Winnebago didn’t cut any corners with the more affordable RV.

Happe doesn’t want Winnebago to become the low-price leader in the industry. But he said the brand must do a better job of providing value with lower-priced models.

“We’ll still provide customers the Winnebago story around quality, structural integrity, craftsmanship and customer support,” he said. “But the Class A gas Intent is really a groundbreaking product for us at Winnebago to prove that we can deliver Winnebago character at an affordable price.”

To see more on the article CLICK HERE.

Article courtesy of The Des Moines Register| Kevin Hardy

To see additional information on these latest models from Winnebago Industries click on the links below or call your Lichtsinn RV Sales Department today! 1-800-343-6255

Winnebago Horizon | Winnebago Intent | Winnebago Revel

To see our current inventory of these models CLICK HERE.

Winnebago Industries announces 3 NEW Models to their Motorized Lineup

Last week Winnebago Industries introduced 3 new Motor Homes to their Motorized Lineup. The Winnebago Revel, a Class B Diesel 4×4, the Winnebago Intent, a Class A Gas RV, and finally the Winnebago Horizon, a new Class A Diesel Pusher.

The Winnebago Revel was designed specifically for active outdoor enthusiasts, the all-new Winnebago® Revel takes a no-nonsense approach to adventure, with straightforward design and function-driven features. The innovative features in the Winnebago Revel make it quite simply the most off-road capable RV Winnebago has ever built.
A few key features on this RV include:
-4×4 Mercedes-Benz® Sprinter chassis
-3 liter turbo-diesel puts 325 lbs./ft. of torque through an on-demand 4WD system, complete with high/low range and hill descent mode for added off-road capability.
-A floorplan designed around a 140-cu. ft. gear garage with a power lift bed.
-A full galley, including a 2.5-cu. ft. compressor refrigerator.
-An all-in-one wet bath and gear closet boast a cassette-style toilet that eliminates the need for a separate black water holding tank.
-Standard solar power system, diesel-powered heating.

The Winnebago Intent is positioned to be the most affordable Class A motorhome on the market. To bring this RV to market, Winnebago Industries didn’t compromise on any of the structural integrity of the motorhome. They built the Intent with the same steel Superstructure as all of our Winnebago products. Plus, with the narrow corner pillars in the cab you’ll have incredible views and safer line of sight.
A few key features of this RV include:
– Clean, white exterior with scarlet or indigo graphics
– Refill or exchange LP cylinders without driving the motorhome to filling station
– Tailgate package under an easy-to-use powered patio awning
-Powered StudioLoft Bed above the cab
– Four fresh floorplans

The Winnebago Horizon, Class A Diesel Motorhome is confident and bold. The new Winnebago® Horizon® brings a fresh look to the diesel pusher category, with the performance to back it up. Each of the Horizon floorplans feature a refreshingly clean design. Drive, arrive, and thrive in style: the new Horizon is calling.
A few key features of this RV include:
-LED tube lighting
-Luxurious Villa furnishings
-A spacious master bedroom with an available walkaround recline/incline king bed
-Abundant interior storage
-A full galley with residential-style refrigerator, and the versatile Glide & Dine® dining table and chairs
-Built on the turbo-diesel-powered Maxum Chassis®

To find out more Click on the Following Links:
Winnebago Revel Inventory
Winnebago Revel Overview
Winnebago Intent Inventory
Winnebago Intent Overview
Winnebago Horizon Inventory
Winnebago Horizon Overview

Call Lichtsinn RV today to find out more about these new models!

The All NEW Winnebago Horizon

The Winnebago Horizon, the new look of diesel luxury and performance

Confident and bold, the new Winnebago® Horizon® brings a fresh look to the diesel pusher category, with the performance to back it up. Each of the Horizon floorplans feature a refreshingly clean design, highlighted by LED tube lighting and luxurious Villa furnishings. Both include a spacious master bedroom with an available walkaround recline/incline king bed, abundant interior storage, full galley with residential-style refrigerator, and the versatile Glide & Dine® dining table and chairs that let you configure your dining area to suit your needs. Every Winnebago Horizon is built on our turbo-diesel-powered Maxum Chassis®, so you can count on the performance, ride, handling, and storage to match the Horizon’s elegant good looks. Drive, arrive, and thrive in style: the new Winnebago Horizon is calling.



This coach is powered by the tried and true Freightliner Maxum chassis with a Cummins ISL powertrain:

400-hp Cummins ISL 8.9L turbo-charged diesel engine (40A)

450-hp Cummins ISL 8.9L turbo-charged diesel engine (42Q)

Allison® 6-speed automatic 3000 MH transmission

160-amp. alternator (40A)

240-amp. alternator (42Q)

Air brakes w/ABS

Engine exhaust brake

QuickConnect® air connection w/manual shut off

Automatic hydraulic leveling jacks

7-pin trailer wiring

Trailer Hitch6 15,000-lb. drawbar/1,500-lb. maximum vertical tongue weight

Stylized aluminum wheels

Front air suspension

FCCC V-Ride® rear axle/suspension

Chassis ignition slide room lock system

Optional Equipment

Tire pressure monitoring system

Cab Conveniences

Radio w/power switch, 4-speaker system

Cab seats multi-position armrests, adjustable lumbar support, and multi-adjustable recline

3-point seat belts

6-way power driver/passenger seats w/footrest (passenger seat only), remote swivel release, multi-position armrests, recline

Cruise control

12-volt powerpoints and USB chargers

Powered stepwell cover

Powered MCD solar/blackout roller shades (front windshield)

Defroster fans

MCD solar/blackout roller shades (driver and passenger windows)

Chassis/house battery radio power switch

Power mirrors w/defrost, turn signal indicator, and sideview camera

TRW® tilt/telescopic steering column w/foot actuated pedal

Keyless entry w/remotes

Instrument Panel

Trim Panel

Optional Equipment

Infotainment Center with Rand McNally RV GPS 10.4″ touch screen color monitor w/split screen function, 2nd monitor, Rand McNally RV GPS safe & easy routing, amenities & tools, trips & content, turn-by-turn voice guidance, AM/FM radio, steering wheel and handheld remotes, SiriusXM™ (includes 90-day trial subscription), compass, outside temperature, iPod®/iPhone® audio integration, Bluetooth™, color rearview camera, sideview cameras, and house mode feature (mirrors video and audio of radio screen to any TV in or on the coach)

JBL® 11-speaker Premium Cab Sound System


50″ HDTV

Satellite system ready

Digital TV amplified antenna system

HDMI Matrix Central Audio/Video Selection System

MCD solar/blackout roller shades

Soft vinyl ceiling

Porcelain tile floors

Accent strip lighting

OnePlace® systems center

Dual-pane, tinted, frameless windows

Powered ventilator fan (galley)

LED ceiling lights

Powered roof vent(s) (bath(s)) (42Q)

Washer/dryer prep

Blu-ray™ Home Theater System w/soundbar and subwoofer (lounge)

Home theater soundbar system (bedroom)

Electric fireplace

Multi-plex wall switches

USB charger

Optional Equipment

Stacked washer and dryer

Winegard Trav’ler® automatic HDTV antenna

Vacuum cleaner


Corian® countertops, bamboo sink covers, and decorative backsplash

Residential stainless steel French door refrigerator w/water dispenser, automatic icemaker, and bottom freezer drawer

Microwave/convection oven w/vented range fan (touch control)

2-burner induction range top

Cold water filtration system


Optional Equipment



Corian countertop w/decorative backsplash

Shower 30″x41″ (40A)

Shower 41″x30″ (42Q)

Flexible, hand-held showerhead

Clear glass shower door


Tissue holder

Porcelain toilet w/electric flush

Area rug (42Q)

Towel bar(s) (42Q)

Towel ring(s)


40″ HDTV

Powered queen bed w/Ideal Rest® Natural Reserve digital comfort control mattress w/remotes

Bedspread and pillow shams


Ceiling fan

Optional Equipment

Powered king bed w/Ideal Rest Natural Reserve digital comfort control mattress w/remotes


Entertainment Center w/HDTV, soundbar, and wireless subwoofer

Powered patio awning w/motion sensor and LED lighting

KeyOne® lock system

Porch light w/interior switch

Powered entrance awning w/LED lighting

Lighted storage compartments

Driver’s side docking/service light

Lighted stepwell w/interior switch

Slideout storage compartment tray

Storage containers w/lids (4)

Automatic entrance steps

Auxiliary side lamps

Full-width mudguard

Lower front protective mask

Premier clearcoat automotive finish

Rear mud flaps

Bluetooth® controlled LED ground effects lighting

Optional Equipment

Portable refrigerator/freezer on roll-out tray

Ladder (backwall)

To see a list of current Winnebago Horizon inventory CLICK HERE.

To find out more about the ALL NEW Winnebago Horizon please call Lichtsinn RV today!

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