Winnebago Flying W Dealer Excellence Program

With so many Winnebago Dealers out there, how do you begin to choose the right dealer for you? Winnebago helps denote its top dealers with the Winnebago Flying W Dealer Excellence Program. This program is designed to recognize and reward Winnebago RV dealers for exceptional performance. The Winnebago Flying W Dealer Excellence Program has been revamped for 2022 and will run September 1st, 2021 through August 31st, 2022.

Winnebago Flying W Dealer Excellence Program

In order to achieve 2022 Flying W recognition, dealer locations much achieve excellence in each of the following 4 areas:


Immediately after the registration of each new Winnebago, our guests receive a survey directly from Winnebago Industries with the question, “On a scale of 0 to 10, how likely are you to recommend this dealer to a friend or family member?” The responses are used to establish a Net Promoter Score (NPS) that indicates customer satisfaction with us as a dealer and your delivery experience with us.

To achieve Flying W Qualification in the delivery satisfaction category a dealer must achieve a NPS of at least 60, with a minimum response rate of 20% and at least 3 responses during Fiscal Year 2022.


After each warranty claim, Winnebago Industries will provide a survey to our service guests with a Net Promotor Score question to measure their satisfaction with their repair experience at our dealership. In addition to the NPS question, customers are asked a few follow up questions to guide improvement efforts.

To achieve Flying W qualification in the warranty repair service satisfaction category a dealer must achieve a NPS of at least 30, with a minimum response rate of 20% and at least 3 responses during Fiscal Year 2022.


In a world of real-time chat, instant order confirmation and same-day delivery, consumers expect quick response times to their inquiries. For an interested RV prospect, we are tasked with following up as quickly as possible to ensure we are responsive and customer-focused.

To achieve Flying W qualification in the lead response time category 80% of the leads we receive as a dealership from Winnebago’s lead program must be responded to within 3 hours of delivery each month during Fiscal Year 2022.


As RV sales continue to set new records, the Flying W program will include business growth as a qualifying criterion

The above results are consolidated and reported in a Flying W scorecard, available to our dealership.

At Lichtsinn RV we are proud to have received the Flying W Customer Service Satisfaction Award (previously called the Circle of Excellence Award) each year for the past 28 years. You will want to think twice if  you are working with another dealership who has not received this award which a really just a baseline for how a knowledgeable and guest focused dealership should operate.

Contact a Lichtsinn RV Sales, Parts or Service team member today and let us show you why we have received this award year over year. Experience the Best at Lichtsinn RV!

Experience the Best® at Lichtsinn RV, where we have been recognized by Winnebago Industries as the  #1 Winnebago Dealer in North America each year since 2015. Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here.

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