The Winnebago-Itasca Travelers (WIT) club has a new logo and brand identity, according to the group.
“This new logo treatment evolved to reflect key attributes of the WIT organization: the oval shape represents the circle of fellowship and bonds of friendship that members enjoy. The blue and green represent the boundless horizon of fun and adventure ahead and the comfort of a nature setting. The white arcs symbolize the freedom of the open road and form a classic “W” shape in homage to the iconic roots of our club,” according to the club.
The Winnebago-Itasca Travelers descriptor is now going to be replaced by the “WIT Club” to better reflect the organization’s inclusion of all Winnebago Industries RV brands and its status as a social organization, according to the group.
The WIT Club will soon launch a redesigned and “more functional” website, according to the club.