Winnebago top-selling motor home manufacturer for 10th consecutive year

Winnebago Industries has been recognized for the 10th consecutive year as the nation’s top-selling motor home manufacturer, according to Statistical Surveys Inc., a retail reporting service in Grand Rapids, Mich.

Statistical Surveys reported Winnebago Industries’ dealers retailed more Class A and Class C motor homes combined than any other manufacturer’s dealer group in calendar 2010, achieving 18.8 percent market share. 

Winnebago Industries also became the top-selling Class A market leader for the first time since 1981. Total Class A market share for calendar 2010 was 19.5 percent compared to 16.6 percent for calendar 2009.

Winnebago Industries’ Class A diesel market share was 15.2 percent in calendar 2010 versus 11.4 percent in calendar 2009. Winnebago also led the Class A gas market segment with 23.7 percent market share in calendar 2010 compared to 22.9 percent for calendar 2009.

Winnebago Industries Vice President of Sales and Marketing Roger Martin said Winnebago works “very hard to develop exciting new products and to provide support for our dealers and retail customers in the form of what we believe are industry-leading sales and service programs.”

“We are pleased that these efforts have resulted in continued success in the retail market. We are particularly pleased with our market share performance in the Class A gas and diesel motor home market segments, due in part to the success of our new 2011 lineup featuring many innovative industry-exclusive features and floorplans.”

Statistical Surveys also reported the ERA as the top-selling Class B model in the industry with 15 percent for calendar 2010. Following a brief hiatus in production to develop the new model, the newly redesigned 2012 ERA will be reintroduced this spring.