Lichtsinn RV names Heidi Thompson Vice President and General Manager

Forest City, Iowa – Lichtsinn RV of Forest City, Iowa, has promoted Heidi Thompson to the position of Vice President and General Manager.

In this position Heidi will provide leadership and daily execution of the dealership by overseeing the various departments which include variable operations (sales & financing), fixed operations (service & parts), and the business office (accounting & administration).

Heidi Thompson
Heidi Thompson

She will also be responsible for personnel reporting, staff management, and other employee management functions of the corporation in accordance with dealership policies and practices as well as any regulatory and administrative requirements of small businesses, advisory authorities and organizations.

Commenting on this appointment, Ron Lichtsinn, President and CEO noted, “Heidi’s versatility across our lineup of RV sales, service and parts offerings has made her one of the most critical assets in the growth of our dealership.  Heidi has consistently demonstrated a guest results-oriented attitude with internal and external customers, is focused on a best of class guest experience, and is an industry leader.”


About Lichtsinn RV

Lichtsinn RV in Forest City, Iowa, is the #1 dealer of Winnebago motor homes in all of North America for a single point location dealership. In business for over 38 years, they offer factory fresh Winnebago, Itasca and Winnebago Touring Coach motor homes and are only one mile down the road from the Winnebago and Itasca factory. They also feature pre-owned motor homes, travel trailers and RV rentals. Lichtsinn RV offers quick service that is done right the first time and is home to the fastest, most knowledgeable parts team in the U.S.