LIVE BLOG: Major expansion under way at Lichtsinn RV

January 17, 2022

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Metal sheeting panels are attached to roof framing on the new showroom addition at Lichtsinn RV.  More service bays and a parts warehouse and shipping area will be located to the west of this addition.

January 10, 2022

Kingland Construction teams install roof sections on the new showroom addition at Lichtsinn RV.

roof

December 14, 2021

Workers from Kingland Construction have been erecting the framework that will soon become the new Lichtsinn RV showroom.


framing

 

December 1, 2021

Unseasonably warm weather has allowed for major progress on all aspects of the Lichtsinn RV expansion project.  Concrete for the surface lot expansion has been poured and foundations for the new showroom and service bays are in place.   Campsites with electric have been installed on the north edge of the new lot.

Parking lot expansion

lot1

 

November 16, 2021

Ron Lichtsinn and the sales team park RVs on the new lot for the first time.

lot 2

 

November 12, 2021

surface lot

The surface lot expansion project east of the dealership is nearing completion.

 

November 8, 2021

lot1

lot2

The final pour of the parking lot eastward expansion project was completed today.  Just in time as temperatures have flirted with freezing overnight recently.

 

November 5, 2021

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Crews have been working from sunrise to past sundown to get concrete work finished east of the dealership.

 

 October 25, 2021

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project2

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Progress continues on the paving and facility building projects at Lichtsinn RV.  Crews have poured the footings for the new RV indoor showroom.  The site grading is complete on the massive paving project set to begin soon.

 

October 1, 2021

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Lichtsinn RV Owner Ron Lichtsinn and Vice President and General Manager Heidi Thompson go over project plans with Eric Kingland, President of Kingland Construction.

 

October 1, 2021

Foundation work has begun
Site grading continues east of the dealership
Crews work to level ground for the lot expansion.

Foundation work began on the facility project on Friday, October 1, 2021.  Teams from Mayers Excavating have also cleared and graded a massive area in preparation for the lot expansion east of the dealership.

 

September 24, 2021

Ron Lichtsinn explains project plans at the dealership on September 21, 2021.

 

 

September 21, 2021

The wave

A ground breaking ceremony was held at Lichtsinn RV on September 21, 2021.   Dignitaries including the Forest City Mayor, city councilpersons, the Forest City Chamber of Commerce and the Forest City Economic Development were in attendance.  Representatives from Winnebago and Kingland Construction were also present along with the entire staff of Lichtsinn RV as they celebrated the launch of construction.

 

September 8, 2021

Ron and Hope Lichtsinn answer questions from staff after announcing a large-scale expansion of their Forest City, Iowa based Winnebago RV dealership on Wednesday, Sept. 8, 2021.
Ron and Hope Lichtsinn answer questions from staff after announcing a large-scale expansion of their Forest City, Iowa based Winnebago RV dealership on Wednesday, Sept. 8, 2021.

The largest single point Winnebago Motorhome Dealership in North America is expanding with the goal of continuing to provide an RV industry leading guest experience.

Ron Lichtsinn II, owner of Lichtsinn RV, announced plans on Wednesday, Sept. 8, 2021, to more than double the size of the Forest City, Iowa, based facility.

The expansion will include a large indoor RV showroom and fixed operations improvements featuring additional service bays, a large indoor parts warehouse and shipping center, as well as increased parts retail space to better serve their guests.  Lichtsinn RV also plans on expanding their camping facilities east of the dealership.

“As the RV lifestyle continues to grow in popularity, our team remains dedicated to making the necessary infrastructure investments needed to serve our guests,” said Lichtsinn RV General Manager, Heidi Thompson.  “Our focus on guest experience and our dedication to providing strong support to owners through their purchase, delivery and ownership experiences directly informed the decisions being made for this facilities expansion, which will include a large indoor RV showroom and fixed operations improvements featuring additional service bays, a large indoor parts warehouse and shipping center, as well as increased parts retail space to serve our guests.”

Lichtsinn RV has been recognized by Winnebago Industries, Inc., as the North American Top Dealer since 2015. They are also the largest Winnebago parts dealer in the United States.

Lichtsinn RV sells the entire line of new Winnebago motorhomes and carries extensive used inventory.

Ron Lichtsinn, center, explains expansion plans to Sales Consultants Cody Lycke, left, and Reed  Burkholder on Wednesday, Sept. 8, 2021.
Ron Lichtsinn, center, explains expansion plans to Sales Consultants Cody Lycke, left, and Reed Burkholder on Wednesday, Sept. 8, 2021.

Ron Lichtsinn Sr. founded the dealership in 1976.  Lichtsinn Motors sold a broad line of GM vehicles before they began selling Winnebago conversion vans in 1979 after a handshake deal with Winnebago founder John K. Hanson.

Lichtsinn’s son, Ron Lichtsinn II met his future wife, Hope, while they studied at Drake University in Des Moines, Iowa in the early 90’s.  Ron graduated with a degree in accounting and Hope with a degree in business management.

After returning to Iowa after successful corporate careers Ron and Hope bought the dealership in 2001.  They went on to build an expansive 26,000 square foot state-of-the-art facility in 2014.

The latest expansion is an investment in the future said Ron Lichtsinn. “The doubling of our footprint here in Forest City, both in terms of real estate surface and facilities build, provides the capacity needed for current and long term growth for our guest base, which is the sole reason why we exist, because of our guests.   We are focusing to achieve our current best of class guest experience, evidenced by our Google and Facebook reviews, for even larger growth.  Our team members providing this experience for our guests will also be able to enjoy a better employment experience with the tools they need for continued success in their lifelong careers here at Lichtsinn RV.”

Kingland Construction Services of Forest City is the General Contractor for the project.   Kingland also built Lichtsinn RV’s current facility.

Call Lichtsinn RV to find out more about any of our leading industry partnerships and for your Winnebago RVing needs!

Experience the Best® at Lichtsinn RV, the #1 Winnebago Dealer in North America for the last six consecutive years. Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here. Lichtsinn RV announces major expansion

Return to LichtsinnRV.com

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Winnebago Launches Owner Resources Page

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At Lichtsinn RV, we pride ourselves in our industry-leading guest service with an intense focus on product knowledge. We provide an unrivaled guest experience from sales to parts to service.  Our team is readily available to you to answer any questions whether it be in person, by phone, chat, email or social media.

If you’re looking for information on Winnebago Motorhome products, we maintain an extensive video library, comprehensive blogs and monthly product newsletters.

If you are seeking additional information, Winnebago now has their own owner resources page available.   You can utilize their knowledge base to find answers to many questions you might have about Winnebago products.

The Winnebago Industries site includes manuals, service tips, parts lookup, videos, FAQs, wiring diagrams and more!

You can find this information on their website.  We also included a list of helpful links from their site below.

And of course, a Lichtsinn RV Winnebago Sales, Parts or Service team member is just a phone call, chat or text away if you don’t find the information you are looking for!  Contact us!

Experience the Best® at Lichtsinn RV, the #1 Winnebago Dealer in North America for the last six consecutive yearsLichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here.

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Michaela Delzer joins Lichtsinn RV in RV Finishing and Quality Control

Michaela Delzer web

Forest City, Iowa December 2021 – Michaela Delzer has recently joined Lichtsinn RV in Forest City, Iowa, in the RV Finishing and Quality Control department. She grew up in Clear Lake, Iowa and is a graduate of Garner-Hayfield-Ventura High School.

Delzer was previously employed at Concord Care Center in Garner, Iowa, as a Certified Nursing Assistant, helping patients with activities of daily living and other health care needs.

When asked what aspect of her new job she most looks forward to, Delzer said, “I am excited about seeing the faces of happy and excited guests when they see their RV for the first time.”

Outside of work, Delzer enjoys fishing, hiking, and spending time with her two young children, family, and friends.

Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here. Lichtsinn RV announces major expansion Jordan Weiland joins Lichtsinn RV in RV Finishing and Quality Control

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Stacy Anderson promoted to RV Sales Manager

Stacy Anderson 1

Stacy Anderson will be joining Hannah Lunning and Jason Bruckhoff as a Lichtsinn RV Sales Manager.

“Anderson’s leadership abilities, product knowledge and best of class guest service focus will contribute positively to the entire team and our entire family of RV guests from around the country,” said Lichtsinn RV General Manager Heidi Thompson.

Originally from Forest City, Iowa, Anderson is a graduate of Winona State University and came to Lichtsinn RV in 2016 from the YMCA in Forest City where she had been serving as a Senior Program Director for 20 years.

Experience the Best® at Lichtsinn RV, the #1 Winnebago Dealer in North America for the last six consecutive years. Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here. Stacy Anderson promoted to RV Sales Manager

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Winnebago Flying W Dealer Excellence Program

With so many Winnebago Dealers out there, how do you begin to choose the right dealer for you? Winnebago helps denote its top dealers with the Winnebago Flying W Dealer Excellence Program. This program is designed to recognize and reward Winnebago RV dealers for exceptional performance. The Winnebago Flying W Dealer Excellence Program has been revamped for 2022 and will run September 1st through August 31st.

Winnebago Flying W Dealer Excellence Program

In order to achieve 2022 Flying W recognition, dealer locations much achieve excellence in each of the following 4 areas:

DELIVERY SATISFACTION

Immediately after the registration of each new Winnebago, our guests receive a survey directly from Winnebago Industries with the question, “On a scale of 0 to 10, how likely are you to recommend this dealer to a friend or family member?” The responses are used to establish a Net Promoter Score (NPS) that indicates customer satisfaction with us as a dealer and your delivery experience with us.

To achieve Flying W Qualification in the delivery satisfaction category a dealer must achieve a NPS of at least 60, with a minimum response rate of 20% and at least 3 responses during Fiscal Year 2022.

WARRANTY REPAIR SERVICE SATISFACTION

After each warranty claim, Winnebago Industries will provide a survey to our service guests with a Net Promotor Score question to measure their satisfaction with their repair experience at our dealership. In addition to the NPS question, customers are asked a few follow up questions to guide improvement efforts.

To achieve Flying W qualification in the warranty repair service satisfaction category a dealer must achieve a NPS of at least 30, with a minimum response rate of 20% and at least 3 responses during Fiscal Year 2022.

LEAD RESPONSE TIMES

In a world of real-time chat, instant order confirmation and same-day delivery, consumers expect quick response times to their inquiries. For an interested RV prospect, we are tasked with following up as quickly as possible to ensure we are responsive and customer-focused.

To achieve Flying W qualification in the lead response time category 80% of the leads we receive as a dealership from Winnebago’s lead program must be responded to within 3 hours of delivery each month during Fiscal Year 2022.

BUSINESS GROWTH

As RV sales continue to set new records, the Flying W program will include business growth as a qualifying criterion

The above results are consolidated and reported in a Flying W scorecard, available to our dealership.

At Lichtsinn RV we are proud to have received the Flying W Customer Service Satisfaction Award (previously called the Circle of Excellence Award) each year for the past 28 years. You will want to think twice if  you are working with another dealership who has not received this award which a really just a baseline for how a knowledgeable and guest focused dealership should operate.

Contact a Lichtsinn RV Sales, Parts or Service team member today and let us show you why we have received this award year over year. Experience the Best at Lichtsinn RV!

Experience the Best® at Lichtsinn RV, the #1 Winnebago Dealer in North America for the last six consecutive years. Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here.

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Jordan Weiland promoted to Senior Lead in Finishing and Quality Control at Lichtsinn RV

jordan

FOREST CITY – Jordan Weiland has been promoted to Senior Lead in the RV Finishing and Quality Control department at Lichtsinn RV.

Weiland will lead the Finishing and Quality Control team in unit scheduling, quality improvements and standards.  He will provide daily direction within the department.

Jordan Weiland is a graduate of West Hancock High School and attended Dordt University in Sioux Center, Iowa studying psychology and playing football.

Outside of work, Weiland enjoys working out, thrifting, and spending time his son.

Experience the Best® at Lichtsinn RV, the #1 Winnebago Dealer in North America for the last six consecutive years. Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here. Jordan Weiland promoted to Senior Lead in Finishing and Quality Control at Lichtsinn RV

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Janelle Gilbertson promoted to Fixed Operations Administration Manager at Lichtsinn RV

janelle2

FOREST CITY – Janelle Gilbertson has been promoted to Fixed Operations Administration Manager at Lichtsinn RV.  With this newly created position, Janelle will provide leadership, development, and management to administrative support roles within the Fixed Operations Department.  She has been employed at Lichtsinn RV since 2016.

Janelle’s skills will be used to help improve and streamline process by targeting improvements in parts and service administration, warranty, accounting, shipping and inventory management.

Gilbertson was previously employed at Winnebago Industries where she worked in the engineering department and assisted in creating operator manuals, maintained drawings, modeled components and assisted bill of materials with documentation.

She lives in Joice with her husband Jeremy and their two girls.

Experience the Best® at Lichtsinn RV, the #1 Winnebago Dealer in North America for the last six consecutive years. Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here. Janelle Gilbertson promoted to Fixed Operations Administration Manager at Lichtsinn RV

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A Lichtsinn RV Advantage: Training and Professional Development

Lichtsinn RV is committed to providing industry-leading professional development and training for all Lichtsinn RV Team Members.

From our sales team to our service department, each member of the Lichtsinn staff gets specialized training and certification that is specific to the RV industry.
Lichtsinn RV Team Training

With eyes solely focused on the bottom line, many RV Dealerships cut costs.  They put people into roles for which they have little or no experience or training.   We hear horror stories from guests about experiences they have at other dealerships with consultants that have very little product knowledge and say anything it takes to make a sale.

This is not how it works at Lichtsinn RV.   We pride ourselves in having the best trained, most experienced and knowledgeable staff in the industry.  This is a major advantage when choosing Lichtsinn RV for all your Winnebago motorhome needs.

Sales: Every member of our sales staff trains for 2 months or longer before they even speak to their first guest.   The on-boarding process includes both internal training and external professional training.    The sales staff is also factory-trained on Winnebago models and floorplans.  Every day the sales consultants meet with sales managers that keep them abreast of new product developments.  Also, the entire sales team meets regularly for staff in-service training.  There isn’t an RV sales consultant more educated than the consultants at Lichtsinn RV.   In addition to receiving regular daily Winnebago product training our sales consultants have the opportunity to review new product and model year changes up front. Winnebago is the only new motorhome line that we carry.  Therefore, our sales team can focus their training specifically on Winnebago products.

Service:  Lichtsinn RV is America’s closest RV dealer to Winnebago Industries. This provides the opportunity for each of our RV Service Consultants to complete Winnebago Factory Direct Service Training to help better diagnose, answer questions and schedule any needed repairs on your RV. Each service technician at Lichtsinn RV has earned RVIA/RVDA Certification. This certification provides you the assurance that the technician working on your RV has the specific skills needed to do so. The Lichtsinn RV Service technicians also have regular training with the Lichtsinn RV Fixed Operations Director who keeps them apprised of any changes/updates/bulletins we have received from Winnebago that the technicians may need to be aware of while servicing your RV.

Parts:  Our parts consultant have over 85 years of combined Winnebago parts experience.  We sell more Winnebago parts than any other dealer in the country.   Not only do they know exactly what part you are looking for, they can get it for you faster and more reliably than anywhere else. Winnebago does not sell parts directly to the consumer, so parts must be purchased through a Winnebago Dealer.

Finance and Insurance: Our Business Managers train daily on industry related issues. They meet regularly with representatives of the national lenders and insurance companies we work with to ensure we are providing you the most competitive and flexible financing options that best suit your needs. They have also successfully completed the F&I University Academy.

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Industry-leading training and professional development is the secret to our success.  That’s one of the key reasons why Lichtsinn RV has been named the number one volume Winnebago dealer in North America by Winnebago Industries for the last six consecutive years.  We have also been the top motorhome dealer in Iowa for the last 19 consecutive years. We know investing in our team’s training is investing in our future. And most importantly, provides our team the knowledge and tools to provide you the Motorhome experience that you deserve.

Give us a call at (641) 585-3213 for all your RV needs.

Experience the Best® at Lichtsinn RV, the #1 Winnebago Dealer in North America for the last six consecutive years. Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here.  A Lichtsinn RV Advantage: Training and Professional Development

Return to LichtsinnRV.com

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Winnebago Industries Inc. Earns the RVDA Quality Circle Award

Congratulations Winnebago from Lichtsinn RV!

In October, Winnebago Industries, Inc. announced that all three of its RV premium brands in both the towable and motorized segments achieved the prestigious Quality Circle Award awarded by the National RV Dealers Association (RVDA.)

Winnebago Receives RVDA Quality Circle Award

RVDA awarded 21 RV manufacturers/brands with Quality Circle Awards for achieving the highest scores in the association’s 27th Annual Dealer Satisfaction Index (DSI) survey. This means Winnebago received at least 15 dealer responses and scored 4.25 or above on a 5-point scale in overall dealer satisfaction in the association’s survey conducted June through September.

Winnebago Industries Grand Design RV, Newmar, and Winnebago businesses are each being recognized as Quality Circle Award winners based on overall dealer satisfaction as measured in the Dealer Satisfaction Index survey. RVDA created the DSI as a tool to help improve communication and relationships with RV manufacturers.

When rating their brands/manufacturers, RVDA asks dealers to express, confidentially, their level of satisfaction on four core issues:

  • Reliability/quality
  • Parts
  • Warranty
  • Sales

RVDA reported that it received DSI responses from 520 dealership locations in the U.S. and Canada that included 2,672 brand ratings, an average of more than five per dealer. A summary of the DSI survey aggregate results will appear in the December issue of RV Executive Today.

Winnebago Industries will be recognized with the other top-rated manufacturers and receive their award during the RV Dealers International Convention Expo in  Las Vegas on Thursday, November 11.

RVDA is the national association representing RV retailers. The association’s members include RV dealers, RV rental operators, and RV AfterMarket sales and service locations. RVDA of Canada is a national, volunteer federation of provincial and regional RVDA associations which exists to protect and promote the interests and welfare of RV dealers across Canada in order to enable the industry to maximize its potential.

Details of this article were originally released from RVDA.

Congratulations Winnebago! Lichtsinn RV has proudly been selling Winnebago Motorhomes for over 40 years and has been recognized as the largest Winnebago Dealer in the United States for the past 6 consecutive years.

Experience the Best® at Lichtsinn RV, the #1 Winnebago Dealer in North America for the last six consecutive years. Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here.

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Lichtsinn RV Recent 5 Year Service Anniversaries

Lichtsinn RV had 2 employees celebrate their 5 year service anniversaries recently.

Business Manager, Brandon Mondt celebrated his 5 year anniversary with us November 1st and Sales Consultant, Abby Nieman celebrated her 5 year service anniversary with us on October 25, 2021.

Brandon Mondt, Lichtsinn RV Business Manager
Brandon Mondt, Lichtsinn RV Business Manager

Heidi Thompson, General Manager, said of Brandon “Thank you Brandon for your five years of service and for being such an important part of our team!”

Abby Nieman, Lichtsinn RV Sales Consultant
Abby Nieman, Lichtsinn RV Sales Consultant”

Heidi said of Abby, “Abby’s stellar communication skills, best-of-class product knowledge and consistent focus on a premium guest experience have made Abby an integral part of our team.

Thank you Abby and Brandon and congratulations!

To find out more about becoming a member of the Lichtsinn RV Team Click Here.

Experience the Best® at Lichtsinn RV, the #1 Winnebago Dealer in North America for the last six consecutive years. Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here.

Return to LichtsinnRV.com

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LIVE BLOG: Major expansion under way at Lichtsinn RV

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