LIVE BLOG: Major expansion under way at Lichtsinn RV

October 1, 2021

Foundation work has begun
Site grading continues east of the dealership
Crews work to level ground for the lot expansion.

Foundation work began on the facility project on Friday, October 1, 2021.  Teams from Mayers Excavating have also cleared and graded a massive area in preparation for the lot expansion east of the dealership.

 


 

September 24, 2021

Ron Lichtsinn explains project plans at the dealership on September 21, 2021.

 


September 21, 2021

The wave

A ground breaking ceremony was held at Lichtsinn RV on September 21, 2021.   Dignitaries including the Forest City Mayor, city councilpersons, the Forest City Chamber of Commerce and the Forest City Economic Development were in attendance.  Representatives from Winnebago and Kingland Construction were also present along with the entire staff of Lichtsinn RV as they celebrated the launch of construction.

 


September 8, 2021

Ron and Hope Lichtsinn answer questions from staff after announcing a large-scale expansion of their Forest City, Iowa based Winnebago RV dealership on Wednesday, Sept. 8, 2021.
Ron and Hope Lichtsinn answer questions from staff after announcing a large-scale expansion of their Forest City, Iowa based Winnebago RV dealership on Wednesday, Sept. 8, 2021.

The largest single point Winnebago Motorhome Dealership in North America is expanding with the goal of continuing to provide an RV industry leading guest experience.

Ron Lichtsinn II, owner of Lichtsinn RV, announced plans on Wednesday, Sept. 8, 2021, to more than double the size of the Forest City, Iowa, based facility.

The expansion will include a large indoor RV showroom and fixed operations improvements featuring additional service bays, a large indoor parts warehouse and shipping center, as well as increased parts retail space to better serve their guests.  Lichtsinn RV also plans on expanding their camping facilities east of the dealership.

“As the RV lifestyle continues to grow in popularity, our team remains dedicated to making the necessary infrastructure investments needed to serve our guests,” said Lichtsinn RV General Manager, Heidi Thompson.  “Our focus on guest experience and our dedication to providing strong support to owners through their purchase, delivery and ownership experiences directly informed the decisions being made for this facilities expansion, which will include a large indoor RV showroom and fixed operations improvements featuring additional service bays, a large indoor parts warehouse and shipping center, as well as increased parts retail space to serve our guests.”

Lichtsinn RV has been recognized by Winnebago Industries, Inc., as the North American Top Dealer for six consecutive years. They are also the largest Winnebago parts dealer in the United States.

Lichtsinn RV sells the entire line of new Winnebago motorhomes and carries extensive used inventory.

Ron Lichtsinn, center, explains expansion plans to Sales Consultants Cody Lycke, left, and Reed  Burkholder on Wednesday, Sept. 8, 2021.
Ron Lichtsinn, center, explains expansion plans to Sales Consultants Cody Lycke, left, and Reed Burkholder on Wednesday, Sept. 8, 2021.

Ron Lichtsinn Sr. founded the dealership in 1976.  Lichtsinn Motors sold a broad line of GM vehicles before they began selling Winnebago conversion vans in 1979 after a handshake deal with Winnebago founder John K. Hanson.

Lichtsinn’s son, Ron Lichtsinn II met his future wife, Hope, while they studied at Drake University in Des Moines, Iowa in the early 90’s.  Ron graduated with a degree in accounting and Hope with a degree in business management.

After returning to Iowa after successful corporate careers Ron and Hope bought the dealership in 2001.  They went on to build an expansive 26,000 square foot state-of-the-art facility in 2014.

The latest expansion is an investment in the future said Ron Lichtsinn. “The doubling of our footprint here in Forest City, both in terms of real estate surface and facilities build, provides the capacity needed for current and long term growth for our guest base, which is the sole reason why we exist, because of our guests.   We are focusing to achieve our current best of class guest experience, evidenced by our Google and Facebook reviews, for even larger growth.  Our team members providing this experience for our guests will also be able to enjoy a better employment experience with the tools they need for continued success in their lifelong careers here at Lichtsinn RV.”

Kingland Construction Services of Forest City is the General Contractor for the project.   Kingland also built Lichtsinn RV’s current facility.

Call Lichtsinn RV to find out more about any of our leading industry partnerships and for your Winnebago RVing needs!

Experience the Best® at Lichtsinn RV, the #1 Winnebago Dealer in North America for the last six consecutive years. Lichtsinn RV is located 1 mile north of Winnebago Industries in Forest City, IA and we proudly sell new Winnebago motorhomes and pre-owned RVs from various manufacturers. While at Lichtsinn RV, you can expect no delivery miles on new RVs, a complimentary half-day educational orientation of your RVexcellent guest reviews, an assigned support team from sales, parts, service and the business officesuperior accommodationsno-hassle pricing and competitive financing. See our extensive new and used inventory here. Lichtsinn RV announces major expansion

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